Saturday, October 8, 2011


Company Profile

Global History

Ray Kroc started it all when he bought the franchise of a small burger joint owned by Dick and Mac McDonald, and opened his first restaurant in Des Plaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants, serving nearly 50 million people in over 119 countries everyday, making it the number one quick-service restaurant in the world

Mcdonald's in the Philippines

George T. Yang built the first Golden Arches in the Philippines in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country.


Una sa Pamilyang Pinoy!

It means to be the first to respond to the fast changing needs of the Filipino family. The first choice when it comes to food and dining experience! And the first mention as the ideal employer and s ocially responsible company.


To serve the Filipino community by providing great-tasting food and the most relevant customer delight experience!

Values (CMITE)






Product and Services

McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at value prices with excellent service.

Well loved McDonald’s products like the Big Mac, Cheeseburger, World Famous French Fries, Egg Muffin, Apple Pie, Sundae and the Happy Meal, plus local favorites like Chicken McDo, Burger McDo and McSpaghetti are products of our passion to always give what our customers want. McDonald’s ensures high standards in all aspects of operations, promising our customers only the best meals in every restaurant at any time. Recently, McDonald’s pioneered 24/7 restaurants and 24/7delivery service to cater to our customers’ changing lifestyles.

Apart from our products and services, McDonald’s gives back to the community through the Ronald McDonald House Charities (RMHC). RMHC supports children’s development and well-being through Bahay Bulilit and Bright Minds Read (BMR). Every Happy Meal purchase gives 50 centavos to RMHC. Bahay Bulilit, a partnership between RMHC and the Department of Social Welfare and Development (DSWD), builds day-care centers and provides primary education to children below 6 years old. Bright Minds Read (BMR), on the other hand, is a partnership program with the Department of Education that teaches beginning reading to Grade 1 public school students.


Our Quality, Service, Cleanliness (QSC) are our standard for success. It is the foundation for customer satisfaction and repeat visits. We believe that taking good care of our customers is the first vital step toward effective sales building. Without consistently superior QSC levels, other sales-building efforts are useless.


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